When the Personal starts Leaking into the Professional

// TL;DR :Strategic and unbiased content creation is key to retaining the audience you've already got. //

When content is written and published by an author, it is regarded as their personal opinion or their inference based on their years of research.

When it comes to social media, however, it can be a little dicey because the content is published based on a few minutes (or none) of research, not monitored by too many unless it's absolutely problematic or offensive.

Image by Elevate Promo

Separation of your personal bias and individual connections should ideally never seep into your company's content creation strategy unless it has an agenda that's been thought of well in advance.

If you do end up creating content for your organization with your own opinions of people or of other organizations, two things happen:

1. The audience finds themselves reading about someone or something that they don't want to read about or care about.

Result: "hit unsubscribe".

2. The audience thinks of your organization as hardly democratic: Content written of themselves, by themselves, for themselves. This doesn't add any value to the audience of your brand and frankly seems irrelevant to them.

Result: "hit unfollow" or "I don't want to see this post"

Image by Sprout Social, Inc.

So before you publish your content on LinkedIn, read every sentence and think: Does this add value to my audience, does this mean anything to my audience or does it only satisfy my *personal* agenda as a content creator.

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