Zorspeaker is a UNIQUE agency that uses stories
yes, you read that right!
STORIES for marketing and branding in advertising.
How People Choose Brands
A brand is simply a collection of perceptions in the mind of the consumer.
Paul Feldwick
People choose brands—not by what they do, but by why they exist.
The Fundamentals
Before looking at how storytelling at ZorSpeaker impacts the marketing and branding in advertising, let us understand what they mean.
Branding decides how your audience feels toward your company/product and is one of the core tenets of marketing. Marketing, on the other hand, means the efforts taken by a company to attract a target audience.
In simpler terms, marketing helps OBTAIN while branding helps RETAIN.
Why ZorSpeaker Is Effective
Marketing encompasses the following elements:
Each one of these requires a meaningful connection with the audience.
ZorSpeaker carefully takes these aspects as ingredients to craft a gourmet meal(a good story) that is simply irresistible!
Have you ever wondered why TED talks go viral?????
People love to believe in someone who faces challenges and overcomes them.
Storytelling is truly an art form and it takes care of communicating effectively also if done the right way. It makes selling anything more humanized. Good stories also add the element of morals.
Science-Backed
Below is a video by a Professor at Stanford University explaining why our brains are hardwired for narrative......
Sure, storytelling as a tool is very powerful but done without passion, it just becomes meaningless. This is why ZorSpeaker believes in working with passion and enthusiasm.
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